Friday, 27 November 2015

What Is My Brand? - How A Modern Mom Blogs

I started blogging because I like to write.  I'm not creative enough to compose a story, but writing about everyday things is easy for me.  I used to use LiveJournal (back in my University days...) and I had a little community there of friends, mostly from the Wide Mouth Mason fan sites, and I loved it!

Now that I have kids, and a husband, and I juggle work and home lives I thought I could easily write a blog.  I was right on that.  Subject matter abounds, whether anyone wants to read about it or not.

Turns out there are a TON of things I didn't know about blogging:

  • I didn't realize you could make money from blogging.
  • I didn't know you needed a "Brand"
  • I didn't know you had to be on every form of social media
  • I didn't know you could get stuff for free if you wanted to write about it
  • I didn't know you needed more followers than God to qualify for some "sponsored posts"
  • And I definitely didn't know it would totally take over my life at some points

I've read more about blogging in the past 6 months that I have read about anything since I was at school.  Sadly, I still don't "get" most of it.

I've joined Twitter - that's going okay except I've followed so many people now there's no way I can keep up with (or even focus on) all the tweets.  I have not gotten onto Pinterest or Instagram - I can barely keep up with Twitter and Facebook. (aside: I love that the spellcheck does not know either the word Pinterest or Instagram.  Makes me think the world has not gone as digital as I've thought!)

And this "Brand" business - what is that even?  I mean I get it, if you're an author, or a crafter, or a parenting magazine.  But why do I, the average mom blogger, need a "Brand"?  My brand is just me writing about stuff that I do, or my kids do, that's interesting - or maybe some drama that's happened in our lives that I want to share.  I see so many posts and sites about having a "brand."  Do I need one?  Does it help define me in some way?  I don't really get it.

I would so love to make money from my blog.  I do not have nearly enough readers to allow me to qualify for anything really interesting - and I refuse to belong to every possible social site just for promotion's sake.  I also can't fill my blog with ads - I want people to read my material, not navigate around ads!

I have done a book review, where I got the book for free.  That was cool because I love reading.  I'm getting another book (this time a children's book) for free and I will write a review for that as well.  I've applied for a few other things to review, but it doesn't usually work out since I don't have a lot of "unique pageviews" for my blog.  Some sites and companies want you to have over 1500 unique pageviews - say what?  That's unattainable for me right now.

I was super excited to see my ballet teacher share my last post about my adult ballet lessons.  Sure, my hubby sent the link to him to read, but still - someone new reading (and sharing!) my stuff!  Excitement!

I'm trying very hard to not be bogged down by all the "shoulds" of blogging.  I want to share my events, thoughts, feelings, milestones, and interesting tidbits with people who appreciate them.  If I get free stuff, or make $2 that's just a bonus.  I don't want to obsess about "unique pageviews" or Twitter followers, or whether I qualify for any specific reviews, sponsored posts, or anything else.

Friends, I hope you appreciate my candour - I will always be sure to tell you if my posts are sponsored in any way.  And let me know if there's anything you'd like me to post about.  Or if there's posts you didn't care for and don't want to see more about.  A blog is only as good as it's readers!

1 comment:

  1. I started thinking it would be nice to make a little money and got kicked off of one site that places adds on the blog because my family clicked the adds too much lol and they did me a great service now I blog for the joy of writing what I am passionate about, making new friends and being part of this wonderful medium. Your right you are your brand be proud and do not sell out either yourself or the time you must spend with family, children and walking in a park.